Illustrated bedroom with open balcony doors and bright pink trees outside.

Launch notes

How friendAI began.

friendAI started as an experiment in private, on-device AI. Then a Reddit thread changed the shape of the product. This is the short version of how we got here.

The product

What friendAI is

friendAI is a pocket of AI companions that lives on your iPhone. You can build friends with their own name, personality, and voice. You can chat with them in personal threads or open a group room and let several of them talk at once. You can share photos, save memories that they recall later, and generate images right inside the conversation.

No account. No cloud sync. No remote dashboard. Every reply is produced by a model running directly on your iPhone, which means none of it has to leave your device.

The origin

How it started

The first version of friendAI came out of a simple frustration. Most AI chat apps send what you type, what your characters say, and the memories you save through someone else's servers. We wanted to find out how good a personal AI experience could feel if nothing left the phone.

Modern Apple silicon made the answer interesting. A model fast enough to feel alive could finally fit inside an iPhone. So we built friendAI around that constraint. No signup, no account, no remote storage. A quiet, private place for conversation, with the model running locally on your own device.

That was the v1. A privacy app, basically.

The pivot

How it changed

Recently we posted in r/CAIRevolution, a community of people who used to love Character.AI before it changed. We expected a handful of replies. We got hundreds.

What people kept describing wasn't really about privacy. It was about the things they had lost when their chat app started filtering, swapping models, and forgetting the characters they built. They wanted personas that hold up over long conversations. Friends that stay in character. Longer messages, group rooms, picture sharing, the ability to bring over the characters they had spent months developing somewhere else. A place where their stories could live without being moderated from above.

The privacy story we'd been telling turned out to be the structural answer to all of it. If the model lives on your device, there is no upstream policy change that can rewrite your friend's personality overnight. No filter that gets stricter quietly. No content team deciding what you can and can't say to a character you wrote yourself. The on-device architecture stopped being just a feature. It became the foundation that lets everything else feel safe.

So friendAI shifted. It's still private by design. It is now also a place built for the kind of long-running, character-driven conversations that other apps quietly stopped supporting.

What's next

Where it's going

Android is the next thing. friendAI runs the model directly on the device, which depends on the AI hardware the phone ships with, and we're working on the equivalent path for Android. After that comes voice, deeper memory tools, better persona controls, and most of the features the community asked for, in the order they make the most sense.

If you'd like a note when each piece ships, drop your email on the home page. If you have an iPhone and want to try it now, friendAI is on the App Store today.

Thank you to everyone in r/CAIRevolution who left feedback. The Discord is where the next round of requests gets sorted.